Logo Trademark

Trademark a symbol.

What is a Logo Trademark?

Logo trademark protects the design element used to identify the goods or services of one person or organization and to distinguish these goods or services from those of others in the market place.

How to Trademark a Logo?

Protection is based on the artistic elements and the layout of the image.

When your mark is under examination, it will be compared to other existing logos from both registered trademarks and trademark applications.

If there are too many design similarities to an existing mark with comparable wares and services, you may not be able to register your logo trademark without some revisions.

It is possible to have text in your logo trademark, but that text will not be explicitly protected and could result in a conflict if that text is trademarked in association with similar wares and services. (For protecting text you need a word/phrase trademark.)

Do not include the trademark symbol (™) or registered trademark symbol (registered trademark sign, ®) in the logo that you wish to submit for registration. These are not design elements and will not be permitted.

Register a Logo Trademark

Registration to trademark a logo usually involves:

  • A preliminary search of existing trade-marks;
  • An application;
  • An examination of your application by the Trade-marks Office;
  • Publishing of the application in the Trade-marks Journal;
  • Time for opposition (challenges) to the application; and
  • Allowance and registration (if there is no opposition).

More on Trademark Procedure | FAQ on Trademark Types

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