What Can You Trademark?

Any word, phrase (combination of words), or image can potentially be protected by registering it as a trademark. Some things, such as the name or signature of an individual who is living or who has died in the preceding 30 years are ineligible for trademark registration unless it can be proven that this is already famous as a trademark prior to application in Canada. Trademarks that are either clearly descriptive or deceptively misdescriptive of the associated products and/or services cannot be trademarked.

Application to Register Trademark in Canada


Trademarks are used to protect the intellectual property of your business by preventing others from using elements of a business identity that are confusingly similar to your own. The elements of your business that may be registered are:

  • Logo
  • Company Name
  • Slogan
  • Product Line Name
  • Domain Name

Depending on the aspect of your business identity you want to protect you can determine the Trademark Type applicable.


Labels: A Trademark, Canadian Trademark, Classes of Trademark, Register trademark in Canada, Registering a trademark, Trademarks, Trademark Type, Trademark a Business, Trademark a Company, Trademark a Brand, What is a Trademark Name?


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